Last year we saw a revolutionary step forward made in instant photography by none other than The Impossible Project. The company proved they were moving forward when they introduced a new generation of instant film with an innovative color protection formula invented by Impossible Chief chemist Martin Steinmeijer. We had always felt that those working hard at The Impossible Project were on to something awesome with their revival of integral instant film, but it was the creation of this film that solidified our belief that The Impossible Project is something unique.
This film is compatible with SX-70 cameras of all types from the folding SLR’s to the box type, such as the White Rainbow SX-70 camera, and has an ISO of 125, just slightly higher than what SX-70 cameras meter for. Included in each pack is eight 3.1in x 3.1in images within a 3.5in x 4.2in white frame, identical to the original Polaroid frames that so many people are familiar with.
Two things make this film stand out from other Impossible films: The opacification layer and the image quality, and together they create a game changing medium to shoot with. The opacification layer completely did away with the need to instantly shield, a process Impossible veterans are all too familiar with. In the past, shielding Impossible’s once light-sensitive film is something that may have intimidated some, but with the new opacification layer people can now shoot this with ease and without the fear of ruining images from direct sunlight.
In case the opacification layer wasn’t enough to convince you to shoot this film, Impossible’s PX-70 CP film also brings about never before seen sharpness and color saturation, creating images that parallel even Polaroid’s iconic film. Surely, with this film Impossible has made themselves an entity in the world of instant film.
When shooting Impossible’s Color Protection film, we at Snap It See It and even Impossible themselves recommend turning the lighten/darken wheel to 1/3 to dark. However, the PX-70 CP offers plenty of room to experiment. For example Francisco prefers to turn the wheel to 1/3 dark, as suggested. On the other hand Justin prefers to darken it 2/3 or even all the way. It will all depend on your subject and what you want the result to be; you will learn your preference into at least your second pack. This film is very easily startled and annoyed by temperature as well. It is recommended you shoot in temperatures between 55 – 82° F. When this film develops in the cold and or is left in the cold too long it will become blue\green. Unless you are into that look (which if you are we won’t judge, we think it looks pretty cool sometimes too) there are ways of defending yourself against this problem if you live or plan to shoot in extreme weather conditions. If you know you will be shooting in the cold you make sure to bundle up and get your film this handy cold clip. You don’t have to check your smart phone for the weather report, the cold clip has the thermometer built in. Oh, and one more extra little tip: Make sure as you break between shooting you warm your camera in your coat to keep the film inside warm.
As you can tell, we love PX70 Color Protection film. It is an amazing leap forward for the instant photography community. We would love to see more and more people give this film a shot and hope that we sparked even a little interest in you. We will tell you up front, some crazy things can and will happen while shooting this film. The film is advancing, but most of you will be shooting with thrift store and garage sale Polaroids. It’s a learning process, matching up this film with the camera you choose to use it in. Expect a slight learning curve and a couple of lost shots. But don’t fret, we have all lost a few images in the process. It is slightly unpredictable, but the more you shoot the more amazing results you will get, as it takes with any type of film you shoot. If you have already given this film a shot please share your thoughts with us in the comments and share any photos you have taken. Don’t forget to hashtag #snapitseeit when sharing your instant photos on Instagram or Twitter.
Buy the new PX-70 Color Protection film here
For more on Impossible, visit: the-impossible-project.com