Fujifilm…such evil yet such goodness all at once. They recently announced an “update” to their super popular Instax wide line. I say update in quotation marks because it can hardly be called that. It is more of a redesign then anything. We completely feel that Fuji is just torturing us at this point. Not only did they fail to provide us with a camera that has features that would excite us but they also maintained a pretty lame design that makes for a bulky lens and a terribly placed viewfinder.
Given, it does look far better then their previous camera that looks like some sort of deep sea submarine. The biggest issue is that Fuji fails to see their Instax line as a real artistic medium, rather they see it as an attraction to teenagers and capturing everyday memories. We know this because of the words, their marketing campaigns contain, words like “precious memories” “easy to use functions” and “suited for photography at parties.” That is the real problem and until they see this film as a real artistic medium they won’t make camera that functions for that purpose. Although we had high hopes for this camera when they made a decent camera, the great Instax Mini 90 Neo Classic. Which the Instax 300 is undoubtedly inspired by, yet fails to deliver even half the features that the Mini 90 does.
I guess it is worth mentioning that this camera does have a couple features, like a tripod socket, included close up lens, two zone focus settings, and exposure times from 1/64 to 1/200 and a lighten/darken feature for flash and exposure. However, that is really it. We totally expected at least a double exposure feature or at least a bulb mode and in our wildest dreams a real focusing camera. The camera retails for $129.99, is available for preorder and will ship on Monday, March 23,2015. Which is a great price but also means that we get nothing more then a redesigned camera. Fuji you totally failed and I only feel bad that we got our hopes up, thinking that you would make a decent camera with how insanely popular your Instax line is. Once again you prove to us how little you think of the instant film community, we know this by this super cheesy ad created to market the Instax Wide 300. *Face palm, SMH*…. You can continue to disappointed by checking out their official Instax Wide 300 website, that uses fake Instax wide photos as examples.