‘RoidWeek 2013

‘RoidWeek 2013

July 15th – July 19th

Alright, it’s that time of year again. For instant film shooters this week is as exciting as Christmas, New Years,  and with the amount of film The Impossible Project is giving away, for some, your birthday. It’s ‘RoidWeek!

Beginning Monday July 15th through Friday July 19th the 7 year tradition will be happening officially on Flickr in the ‘RoidWeek 2013 Group and on their Twitter feed. As an added bonus, keep your eyes on the Impossible Project Twitter feed and on the discussions in the Flickr group, as Impossible will be giving away film each day.

Last year, the good people at Impossible sat down and talked about the project with it’s founders Cate Rachford and Lori Baker Brown. Here is a little snip from that blog post. You can read the rest here.

by: Lori Baker Brown

by: Lori Baker Brown

In 2006, friends and instant photographers Cate Rachford and Lori Baker Brown created the ‘Roid Week flickr group. Six years later it’s still going strong and Cate and Lori quickly assumed (well-deserved) Flickr rockstar status!

We asked Cate and Lori to tell us a bit about themselves and the story behind ‘Roid Week…

Cate: Lori and I wanted to create a project that would challenge us to get out there and take pictures. We are both instant film fanatics, and it seemed a natural fit. It started out very small, just us and a small group of old-school Fotolog and Flickr friends. It’s been really fun to see it grow and take on a life of its own over the years.

Lori: Cate and I met on Fotolog, and then really cemented our relationship on Flickr. We became fast and true friends – it’s pretty interesting how many deep and amazing friendships were formed during those early Flickr years. Among other things, we bonded over our love of Polaroid, with it’s vintage feel and charms and all it’s imperfections. The Polaroid is a real Buddhist camera; you must to commit to love the process and not be attached to the outcome, which is often vastly different that what you expect! We decided to create a little group called Roid Week for our friends and contacts to post their Polaroid shots taken during the span of a week. I think the first group had about 47 members.

We wanted to encourage all these excellent and prolific digital cam users to try creating photos with something new (or old, as the case may be!). This was before Polaroid film had been discontinued, but it was still pretty expensive. We were curious to see what everyone would shoot when they had to slow down and consider each photo, because each one cost around $1.25 or more. The results were spectacular, we were totally blown away. And everyone seemed to have so much fun that we decided to do it again. And again.

Q: What is your favorite thing about ‘Roid Week?

Cate: My favorite thing about RoidWeek is discovering of new photographers whose work I haven’t seen before. Also the polaroid and instant-film camaraderie is pretty special, and it’s fun to see people really getting into it.

Lori: Hands down, it would be the enthusiasm. I freakin’ LOVE how excited people get about ‘Roid Week! I love seeing my Contacts page full of instant photos. I love how energized Flickr becomes again for those five days.


It’s not to late to grab some much needed supplies from Impossible for next weeks festivities. You can pick up film, scanner adapters and even cameras in their shop.


So, are you as excited as we are? If so, and you plan to participate, here are the official rules from the Flickr page.



# 1: Only photos you HAVE NOT posted on Flickr before are welcome. Give us something new. We delete all photos posted before the start date, and we’ll remove you, too, if you don’t play by this rule.

# 2: Give us your best possible work.

# 3: You get only (2) TWO photos a day. See Rule #1. (PS: In Flickr-world, a day = 24 hours. The Flickr clock resets itself at 8 pm EST)

# 4: It’s five days, Mon – Fri. We realize a week is actually seven days, so please don’t send emails correcting us. We chose Mon – Fri because it’s easier for us to manage as Administrators & Moderators.

# 5: Though we call it “Polaroid Week” any instant film is fine.

# 6: DIGITAL PHOTOS that have Polaroids in them will be deleted. If you don’t have a scanner, you can take a digital photo of your polaroid, but crop out everything but the instant photo, please.

# 7: No Poladroids or Hipstamatics or whatnot! This is a FILM ONLY group, good people.

# 8: If you do not like these rules, or want them changed — then this isn’t the group for you. Please do not join and then complain about them.

# 9: If you do not play by these rules, then you and your photos will be removed from the pool without any notification or explanation.

I know, I know. We’re big meanies. But, we’ve been doing this for a while now, and we want to keep it simple and fun for everybody.

Be sure to check out some of the past pools for inspiration:


Please note: ‘RoidWeek is *not* affiliated with the Polaroid Company in any way.

And here is where you can find the gals during non-Polaroid Week:
Facebook | Twitter

We hope everyone has a great weekend, and we look forward to seeing everyones post next week. Dont forget to tag your images on social media! #snapitseeit #roidweek #roidweek2013 #theimpossibleproject




  1. […] Baker Brown in 2006 and each year the group of contributors grows. In a recent interview on the Snap It See It blog, Cate and Lori were asked what their favorite thing is about ‘RoidWeek, here’s […]

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